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A store with a Solana motif will soon debut in New York City. The new store, Solana Spaces, located in Hudson Yards, is being opened in partnership with the Solana Foundation, the group behind the eponymous blockchain network.
Tom Brady, Steve Aoki, Snoop Dogg, and Elon Musk are among the celebrities embracing crypto firms and Web3 brands as they continue to penetrate mainstream society.
Brands such as the Ethereum NFT collection Bored Ape Yacht Club have expanded into "IRL" items and enterprises, such as a Los Angeles restaurant with a Bored Ape motif. Solana, which revealed intentions to develop and release its Android smartphone, also appears to favor the brick-and-mortar option.
“Within [the shop], you’ll study how Solana and Web3 operate. The Solana Spaces Twitter account tweeted earlier this month, “We’ll provide you with a wallet and your first NFTs and walk you through your first on-chain transactions.” In addition, the facility was intended to serve as a “culture center” and “embassy” for Solana.
In addition to NFT and Phantom wallet training, shoppers will have access to an interactive art installation and an abundance of Solana-branded merchandise, including a limited supply of Blanksoles footwear.
This past weekend, Solana Spaces opened its doors to a limited group of 30 customers before its grand debut.
Even though the business is not yet officially open, it is already generating significant excitement on social media, with passersby capturing images of the store and posting them to Twitter. Scott Lewis, vice president of product at Uniswap and inventor of Genie, was even intrigued.
Solana, whose native coin SOL is presently the ninth-largest cryptocurrency by market cap, has become a popular alternative to the more expensive Ethereum blockchain to trade NFTs (unique blockchain tokens that represent ownership) and use decentralized applications during the past year.
The network continues to lag well behind Ethereum in every relevant indicator. Still, unconventional marketing means, like a real shop, may help reduce the gap.
