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Mike Kondoudis, a trademark lawyer, accredited by the United States Patent and Trade Office (USPTO), revealed in a tweet on September 7 that the business has submitted a total of 19 trademark applications for its automotive brands, including Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning.
The trademark applications include a projected online marketplace for NFTs and virtual versions of its businesses' automobiles, trucks, vans, SUVs, and clothes.
Ford intends to produce downloadable images, text, audio, and video of its automobiles, SUVs, trucks, and vans that will be verified by NFTs, according to USPTO filings submitted by Ford on September 2.
Mike Kondoudis, a trademark lawyer, accredited by the United States Patent and Trade Office (USPTO), revealed in a tweet on September 7 that the business has submitted a total of 19 trademark applications for its automotive brands, including Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning.
The trademark applications include a projected online marketplace for NFTs and virtual versions of its businesses’ automobiles, trucks, vans, SUVs, and clothes.
Ford intends to produce downloadable images, text, audio, and video of its automobiles, SUVs, trucks, and vans that will be verified by NFTs, according to USPTO filings submitted by Ford on September 2.
The company also disclosed plans for “downloadable virtual commodities,” or “computer programs,” that would include apparel, accessories, and parts for vehicles for usage in “online virtual environments,” such as virtual and augmented reality trade exhibitions.
Additionally, there are plans to develop an online marketplace for “others’ digital artwork” as well as “online retail shop services featuring non-fungible tokens (NFTs) and digital collectibles.”
Less than a month after Ford Executive Chairman Bill Ford and CEO Jim Farley announced significant personnel reductions from its global workforce to decrease corporate expenses. Ford has decided to enter the Web3 area.
Ford isn’t the first automaker to enter the Metaverse market.
Ford Motor Company, an American automaker, has filed 19 trademark applications across its key automobile brands as it prepares to enter the realm of non-fungible tokens (NFTs) and the Metaverse.
While premium automakers like Bentley and Lamborghini have already launched NFT collections, automakers including Nissan, Toyota, and Hyundai have indicated ambitions to enter the fast-expanding Metaverse market.
